Using social media for marketing can help your business looking to increase your reach to more customers. Your customers are interacting with brands through social media which makes it imperative to have a strong social media presence on the web to tap into their interest.
What is Social Media Marketing?
Social media marketing refers to the process of gaining website traffic or attention through social media sites. It taps into the power of social media to achieve marketing communication, branding goals and even lead generation and sales. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.
Social media marketing Goals:
The most common goals of Social Media Marketing include:
- Gaining Website traffic
- Promoting Brand awareness
- Communicate and interact with your customers or prospects
- Leverage your existing customers to promote your brand to your customer’s network (friends, friend of friends etc.)
Which Social Media Platform is Best for you?
Facebook for Business: People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them. So its a casual, friendly network. Facebook marketing begins with creating a Facebook Business Fan Page. You can brand your business page with your logo and cover page. Some of the free yet powerful features of Facebook business page include reviews, likes, posting images/videos/ sharing relevant content from your website or other sources etc.
The Facebook Opportunity: Facebook reaches about 800Mi. people worldwide. In fact, if Facebook were a country, it would have the third-highest population, behind China and India. Facebook can turn out to be useful for most businesses.
A Facebook for business page also provides various paid marketing features including Post Boost, Offers, and Pay Per Click and Pay by impression (CPM) campaigns. These features can not only facilitate brand promotion and interaction but also help in driving leads and sales for your business. Social interactions are also deemed to have an impact on the search rankings for your website.
Retargeting offers the unique opportunity of targeting prospects on Facebook who have previously visited your website. You can track visits to your website and use that information to show targeted Ads on Facebook in the prospect’s news feed. This allows a business to keep the interested prospect engaged while they are on Facebook.
Google My Business: Google My Business is Google’s social media version of Facebook. Along with the social media component, your Google+ page presents an excellent opportunity to rank in Google local searches using your Google My business page. On Google+ you can upload and share photos, videos, links, and view all your +1s.
Google+ is also the latest evolution of Google’s map product (or Places). A business can sign up for a Free Google+ page. Additionally, Google+ pages appear on Google’s map search results which represents a great opportunity to attract people searching for relevant services on Google. Google+ also features a review option whereby customers can leave reviews on the Google+ business page. You can also use your Google+ page as a landing page for your Google’s AdWords Express Ads.
For many local businesses, their Google+ page is their main source of business. So there is a tremendous opportunity to attract local business through your Google+ page while also use it to promote brand awareness, interaction, communication and even business support via communities!
Twitter: Twitter is the best way to connect with people, express yourself in 140 characters and discover what’s happening. Here are some fascinating facts about Twitter. Twitter supports targeting based on interests, geography, gender, device, or users similar to your followers. You can get your Tweets and your account in front of more people who are interested in you using sponsored programs offered by Twitter.
LinkedIn For Business: LinkedIn is a social networking service for professionals. LinkedIn allows industry professionals to connect, share information, create groups and interact. LinkedIn also allows Pay Per Click Ads to be setup.
Like Facebook & Google+, you can also create a Company page on LinkedIn. A LinkedIn Company Page can help you raise brand awareness, attract followers, Build relationships, promote career opportunities, and educate potential customers on your products and services.
Social Media is Important for Search Engine Optimization(SEO) Search engines rank popular content. Content popularity is determined by social activity associated with the content including Likes, +1s, comments, reviews etc. So while you may think social media marketing is a waste of time, before you give up social media, consider the indirect influence of social media on search engine ranking. Since Facebook, Google+ and LinkedIn pages are public pages, search engines can crawl and find out your social popularity.
Here are most popular social media sites: Facebook, Google+, Pinterest, Twitter, YouTube, Foursquare, Delicious, and more. For any business it is important to choose the right social media network and also use social media tools to make social media marketing easily manageable. Considering promoting your business on social media sites?