FAQs & Compare PPC and SEO

Top 3 Parameters to
Decide SEO vs. PPC
Search Engine Optimization (SEO) Google Pay Per Click (PPC)
Expenses
How much can you spend?
Lower. No cost Per Click. Only fixed monthly fees Higher. Pay Cost Per Click & Fixed Monthly cost
Results
How fast do you want results?
Slower. May take anything starting with 6-8 weeks. Instant. Same day, in fact as soon as campaign is started.
ROI
What kind of returns do you expect?
Consider an example:
If you are a hair salon company, one click can probably lead to an average sale of $25 and a profit of $5. If so, it may not be worth spending $5-10/click on Pay Per Click. Consider our SEO program.
Consider an example:
If one click can lead to a sale of $250 or $2500 then it may be worth spending $5-10/click on Pay Per Click. Consider PPC.

Search Engine Optimization (SEO) FAQs

1. How soon can I expect results to show up with website SEO?

There are very many reasons for ranking to show up on search engines. While it may be hard to pin down a definite timeline, we have seen results for clients as soon as 4-6 weeks. The websites designed by our team are designed considering SEO factor so they take much lesser time in ranking.
We will be able to give you an estimate timeline for ranking when we start your project.

2. Does online marketing appeal to my demographic or target market or city/county?

The answer is probably YES. Search engines have started to show results so precisely that prospects can search for a carpet cleaning service in a specific city or county & get cleaning companies in that particular area rank on search engines. This means that your website optimized for a particular city/county may show up far before other sites not optimized & chances of being clicked are far more.

3. How much is marketing cost for my website?

As each website is different & effort required to rank websites on search engines is different, please call us at (888)488-7287 to get a quote on your specific job.

4. What kind of results can I expect from the SEO marketing program?

Our SEO program has generated quality results for clients. Yes, we are not talking about 100 more visitors to your site, we have generated thousands of dollars in sales and several hundred quality leads for clients online. Our clients get GREAT ROI on their programs. Read more on Case Study page.

5. Can I do both Search Engine Optimization(SEO) & Pay Per Click (PPC)?

Yes. If you are looking for instant results we recommend starting your program with both Pay Per Click(PPC) & Search Engine Optimization(SEO). As the SEO (organic) results start to show up, you can slowly start pulling the plug over Pay Per click. That will keep your marketing costs under control and also get achieve timely results.

6. Do you have some kind of reporting available to track the progress of my campaign?

Absolutely, yes! We have a home grown software that reports website traffic, keyword ranking, local listing & over 12-15 reports measuring various statistics on your campaign. We upload reports on a monthly basis.

7. Do I need a website to market my business on search engines?

Yes. Having said that Google allows local listings to be made without the need of having a website but your listing will only appear on Google local listing & not on search engine results. So it may be a better idea to get a custom website created for your business.

8. What is SEO & how can it help my business?

SEO or Search Engine optimization is the process of ranking your website high enough on search engines to be found on search engines when prospects search for services online. When your website is optimized with right SEO techniques, it will rank high enough on search engines for most searched keywords & therby you may get more prospects to visit your website & possibly do business with you!

SEO is gaining more popularity in the cleaning industry specifically.

9. Can you explain if your marketing programs will work for me?

Yes, in get acquianted call with our President, we will be able to walk you through our programs & also take your questions.

Pay Per Click (PPC) FAQs

1. I am into mass selling at lower profit per sale. Should I use Pay Per Click?

Yes. PPC may be a good option even if you make $5/sale but you expect mass selling and return customers. The reason is that you may really increase your per sale profit gradually by mass selling which may ultimately lead to higher ROI.

2. How do I measure ROI? Do you provide reporting for the Ad Spend on Adwords or other sources on the Internet?

Yes, we have offered monthly reporting in the past. And now we will be providing on demand reporting to all customers which means you can see 20 different reports on how your campaign is going all online and accessible through a secure interface. You will have a clear vision of how your campaign is going. Not only that, you can also use these reports for your business reporting purposes.

3. How can we help you in Pay Per Click(PPC) program?

We basically help you manage your marketing budget on pay per click programs like Google Adwords, Business.com etc. We will write targeted Ad copies that can sell well, create landing pages and measure and track the results. We will report the results and also use the same as a feedback for your future campaigns.

4. How much is marketing cost for my website using Pay Per Click?

Please check with us on cost for running Pay Per Click program. The cost may vary depending on the need for creating landing pages for the campaign.

Please call us at (888)682-7487 to get a quote on your specific job.