After working with several hundred carpet cleaning businesses and national franchises in cleaning/restoration and janitorial business space, CMO has come up with a special franchise marketing program that can help both the franchisee and franchisor with their online goals:
Franchisee Marketing:
1. A Local Mobile Optimized Website for franchisees
From past 8+ years of experience designing websites for cleaners, CMO can help you come up with a super high ROI generating website at a surprisingly affordable price. This gives the franchise owner a completely separate site with local information without scaring prospects and customers with a corporate site with a 800 number. We charge a low setup fee and a nominal monthly fee towards the design and upkeep of the site.
Benefits of having a separate site from the corporate site:
- A separate website can allow you to customize the content to your local franchise for e.g. you can have a local phone number and email listed on it. So your prospects think of you as a local business and not a corporate office thousand miles away. It is proven that people are more comfortable working with local businesses and you can rest assure your site looks local.
- When your prospects can directly contact you without having to go the corporate route, you can shoot for a faster response time and capture business with a higher closing rate
- You can customize the website with local information, pictures and content that appeals to a local audience for e.g. you may list down a logo of an organization that you are affiliated to whom your prospects can connect easily
- You get complete control over the website so you can make changes to it as you need for e.g. you can offer winter specials or change your coupons as you need
- With a separate site you can run a marketing campaign locally and be sure that your leads will not get lost when they land on your website. With a corporate or semi-corporate site your prospects can click on your website and be redirected to your corporate office. Finding not very relevant information and 800 number on the corporate site, the prospect may loose interest and give up on you.
2. Search Marketing Program
a) Google AdWords – It’s just needless to say that how much important Google is in our lives today from looking for a carpet cleaning company, to researching for the best camera to planning a vacation. With AdWords, you can capture your target market quickly…just the matter of setting up a campaign and turning it on….Google AdWords is that powerful and fast in getting you business.
b) Local Marketing – We help you create Google+, Yelp, Manta and other local listing profiles and optimizing it to get you more exposure. We also connect your profiles with social media to keep them more current.
c) Content Marketing – We can help you come up with targeted content for your website to avoid content duplication issues with the corporate site
d) Specials/Coupons: Believe it or not, you will always run into customers who look for specials. Offering specials is a good way to market your services and hit the nail on the head. Also offering special discounts to switch brand loyal customers from your competitors to do business with you helps too!
3. Social Media Marketing & Remarketing Programs
a) Social Media Profile Creation and Optimization – We can help you create Facebook, Google pages, LinkedIn, Pinterest and other relevant social media site profiles to promote your services and also run Facebook Marketing and Remarketing campaigns for better online conversions. We also provide you with the know how to keep your profile current.
b) Social Media Marketing and Retargeting – Facebook alone reaches about 1 Billion+ people and LinkedIn reaches out to 259+ Million users. Running sponsored Pay Per Click or CPM Ads on Facebook and LinkedIn to help re-connect old customers and new prospects can help you drive more traffic to your website and more business your way! Retargeting targets prospects who have once contacted you but not yet done business with you and also keeps you right in the eyes of your current customers so that when they are in need, they do not forget you.
c) Newsletter – We can also help you come up with a custom designed newsletter in case you do not have it already from the corporate office to help you with your brand awareness and Remarketing campaign. We can also setup Auto responders on the website.
If you a franchise owner, feel free to give us a call at 888-488-7287 to discuss on how we can help you take your business ground up or help you build upon strongly with our experience and expertise.
Franchisor Marketing:
While we can help franchise owners, we can help a franchisor too with their requirement of finding new potential franchise owners. You may also contact us to inquire about our franchise marketing programs. We do offer test programs and discounts for bulk sign ups. Please call us to discuss your needs at 888-488-7287 and we will be happy to assist you.
